Help mothers find natural WAYs to STAY balanceD.

•OBJECTIVE

For an academic project, rebrand an existing identity and create new brand extensions.

 

•CATEGORY branding/UIUX

•MY ROLE concept/strategy/visual

WIC_breather-163403-unsplash_01.jpg
 

•STRATEGY

Introduce WIC (Women Infant and Children) to Eastern Medicine and holistic practices in acupuncture and yoga. 

•KEYWORDS relaxed/natural/scientific

WIC_horizontal_logo.png
 
WIC_Corporate Mockup - Clean Grey_02.jpg
LEE_WIC_Brand_Standard_Guidelines (dragged).jpg
 
 
LEE_WIC_Brand_Standard_Guidelines (dragged) 3.jpg
LEE_WIC_Brand_Standard_Guidelines (dragged) 4.jpg
WIC_homepage_mockup.gif
WIC_professional-female-doctor-posing-with-a-PMAULPW.jpg

BRAND EXTENSIONS: WIC Holistic acupuncture services

 

Fashion Design: WIC baby uniforms

 

Package Design: WIC nutrition bars

WIC_bars_1.jpg
 
WIC_3142041f8ab1f8b2b1bc62b2d0712fc7.jpg