Help promote walking in DOWNTOWN San Francisco.

 

 
 

•OBJECTIVE

Design ways to stimulate walking in downtown San Francisco.

•CATEGORY UIUX

•MY ROLE concept/strategy/visual/UIUX/logo design

walkr_sketches_mockup.jpg
 

•STRATEGY

Create a walking app that connects people with local street art to encourage more walking. Incorporate the fun activity of coin collecting through Augmented Reality design and additionally motivate Users with merchandise like Vans shoes. 

•KEYWORDS urban/interactive/imagination

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walkr_moodboard.jpg
 
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Walkr_poster_escalator_mockup.jpg
WALKR_BILLBOARD_2.png
walkr_poster_mockup.png
walkr_sketches_mockup_2.png
walr_app_mockup_3a.jpg
SelinaLee_Help is on the Way_MA Portfolio_FINAL-03.jpg
 
walkr_app_mockup_6g.png
walkr_app_mockup_6n.png