Help designers step out of their comfort zones
Rebrand AIGA’s Design Education Conference held in the urban wilderness of Bozeman, Montana near the iconic Yellowstone National Park. Redesign the conference to attract more attendees and attention.
•CATEGORY conference design/print/environment/branding
•MY ROLE concept/strategy/visual/UIUX
The concept is driven by the word reboot which represents the iconic digital symbol for resetting our devices but also evokes the idea of refreshing the way we connect with students. Additionally, the word carries a rugged, bootcamp feeling ("pun intended"), which lines up with the outdoorsy setting of the conference. The wild and bold colors of Yellowstone National Park inspire the brand's color palette.