Help designers step out of their comfort zones

 

•OBJECTIVE

Rebrand AIGA’s Frontier Design Education Conference held in the urban wilderness of Bozeman, Montana near the iconic Yellowstone National Park. Redesign the conference to attract more attendees and attention.

 

•CATEGORY branding/UIUX

•MY ROLE concept/strategy/visual/UIUX

 

•STRATEGY

The concept is driven by the location of the conference and the word reboot which carries a double meaning; representing the refresh symbol and resetting the students' minds. Like Yellowstone National Park, the color palette is bold and colorful. 

 

 

•KEYWORDS colorful/outdoors/bold 

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