Help mothers find natural WAYs to STAY balanceD.
Rebrand an existing identity and create new extensions that reposition the brand into a more prosperous market.
Rebrand WIC (Women Infant and Children) because it is important to take care of the caretakers. And I strongly believe in Eastern Medicine and holistic practices like yoga and aromatherapy.
Soft colors and imagery evoke a more welcoming voice for the brand, better connecting them with their target audience of mothers. Analysis of Competition help in guiding design and brand strategy.