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Help promote walking in DOWNTOWN San Francisco.

 
 

•OBJECTIVE

Design ways to stimulate walking in downtown San Francisco.

•STRATEGY

Combine gaming and local street art to create an app that gives techies motivation to walk. By incorporating coin collecting (Super Mario Bros) as Augmented Reality design (Pokémon Go) and level-up prizes, Walkr is more than an app—it is a new walking community.

•KEYWORDS urban/interactive/imagination

 
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