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Help designers step out of their comfort zones

 

•OBJECTIVE

Rebrand AIGA’s Annual Design Education Conference held in the urban wilderness of Bozeman, Montana near the iconic Yellowstone National Park.

•STRATEGY

The concept is driven by the word reboot, the location of the conference and the refresh icon symbol. The color palette is bold and colorful, just like Yellowstone National Park. The intention is to refresh the creative minds of young designers and educators. 

•KEYWORDS colorful/outdoors/bold

 
 
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